95% of businesses never reply to their reviews

Every review deserves
your voice.
Not a template.

Own The Reply responds to every Google review in your voice — in one click. No writing. No hiring. No generic copy-paste. Just genuine replies that sound like you, posted directly to Google.

Start free — 7 days free See how it works
No credit card required
Connect in 60 seconds
Cancel any time
Own The Reply — Dashboard
Marcus T. Needs attention
★★☆☆☆

Waited 45 minutes for our food with no update from the staff. The burger was good when it finally arrived but we almost left.

✦ Generated reply — in your voice
Marcus, we're really sorry about that wait — 45 minutes without a heads-up is not how we run things and we completely understand your frustration. The burger making it worth it means a lot, but you deserved a better experience from the start. Please reach out to us directly and we'd love to make it right.
Priya S.
★★★★★

The tiramisu here is unreal. Best I've had in the city. The team remembered my name from my last visit — that kind of thing matters.

✦ Generated reply — in your voice
Priya, thank you — that tiramisu comment made our pastry chef's week. And remembering faces is something we genuinely care about. Come back soon and we'll make sure your name gets remembered again.
95%
of businesses never reply to their Google reviews
89%
of consumers expect a reply to their review
18%
more revenue for businesses that respond to all reviews
56%
of consumers changed their mind based on a business's reply
The problem

You know you should reply.
You just never do.

It is not laziness. It is the reality of running a business alone. Reviews pile up. Responses get skipped. And your Google ranking quietly suffers for it.

⏱
You don't have 3 hours a month for this
Writing a genuine, non-templated reply to each review takes 3–7 minutes. At 30 reviews a month, that's time you will never find.
95% of businesses respond to zero reviews
📋
Copy-paste replies are making things worse
Half of consumers say templated responses put them off. Pasting the same "thank you for your feedback" signals you don't actually care.
50% of consumers put off by generic replies
😰
Bad reviews leave you paralysed
You don't know what to say. You worry about making it worse. So you do nothing — and the review sits there damaging your reputation.
75% of businesses never reply to negative reviews
💸
Every existing tool costs $300+ a month
Birdeye, Podium, ReviewTrackers — all built for enterprise chains with marketing teams. Not for a salon owner doing $350K a year.
Cheapest competitor: $89/location/month
Sound familiar?

I know I should be replying to reviews but I never get around to it. I tried copy-pasting the same thing but someone told me that looks bad. I don't even know what to say to the bad ones.

— Restaurant owner, Chicago

My competitor down the street has fewer reviews than me but they show up higher on Google. I finally figured out it's because they reply to everything. I just don't have time to do that.

— Salon owner, Austin

A patient left a really unfair one-star review and I just froze. It's been sitting there for three months with no response. I know it's hurting us but I still don't know what to write back.

— Dental practice owner, Miami
How it works

From zero to every review
replied to — in 5 minutes.

No training. No agency. No copy-paste. Just connect, generate, approve, and post.

1
Tell us how you sound
Answer five quick questions about your business — your industry, your tone, and how you like to handle complaints. This is what makes every reply sound like you, not a robot.
Takes 2 minutes
2
Connect your Google profile
One click connects your Google Business Profile securely via Google's official login. We pull in all your unanswered reviews automatically. No manual importing.
Takes 60 seconds
3
Generate, approve, and post
Click "Generate reply" on any review. Read the response — it references something specific the customer said, in your voice. Edit if you want, then post directly to Google. Done.
30 seconds per review
Why Own The Reply

Built for the owner.
Not the enterprise.

Every other tool in this market was built for chains with marketing teams and $5,000 software budgets. This one was built for you.

🎙
Replies that sound like you — not a bot
The AI reads your tone preference, your style notes, and the actual review text. Every response references a specific detail the customer mentioned. No two replies are the same. Customers will not know it was AI — and that is the whole point.
💰
$29/month, not $300/month
Birdeye starts at $300+. Podium starts at $249. We start at $29. Same outcome — every review gets a genuine reply — at a fraction of the cost.
🎯
One thing, done perfectly
We do not bundle in social scheduling, SMS campaigns, or a CRM you will never use. We respond to Google reviews. That focus is why it works so well.
⚡
Live in 60 seconds
No sales call. No onboarding team. No training manual. Connect your Google account, see your reviews, generate your first reply. Under 5 minutes from signup to done.
🛡
You approve every reply before it posts
Nothing goes live without your eyes on it. Read it, edit it, or regenerate it. You are always in control — the AI does the writing, you make the call.
📈
Quietly improves your Google ranking
Google rewards businesses that engage with reviews consistently. Replying to every review is one of the highest-ROI local SEO actions you can take — and Own The Reply makes it effortless.
The comparison

See how we stack up

Every review tool in the market was built for enterprise. Own The Reply was built for you.

Own The Reply Birdeye Podium Doing it manually
Starting price $29/month $300+/month $249/month $0 (but costs hours)
Replies in your voice ✓ — — ✓
Setup in under 5 minutes ✓ — — ✓
Handles negative reviews confidently ✓ ✓ ✓ —
No sales call required ✓ — — ✓
Built for solo business owners ✓ — — ✓
Free trial, no card required ✓ — — ✓
Pricing

Stop letting reviews
go unanswered.

One month of Own The Reply costs less than one hour of a marketing agency's time. And it works every day, not just when you remember to chase someone.

Starter
Starter
For solo owners getting started
$29 /month
  • Up to 30 AI replies per month
  • 1 business location
  • Replies in your voice — not a template
  • Post directly to Google in one click
  • Negative review handling
  • 7-day free trial
Start free trial
Most popular
Growth
For owners who stay on top
$59 /month
  • Up to 150 AI replies per month
  • Up to 3 business locations
  • Everything in Starter
  • Priority support
  • 7-day free trial
Start free trial
Agency
Agency
For agencies managing client accounts
$199 /month
  • Unlimited replies
  • Up to 20 locations
  • White-label dashboard
  • Everything in Growth
  • 7-day free trial
Start free trial

No credit card required to start. No long-term contracts. Cancel any time.

Questions

Everything you
want to know

Will the replies sound like a robot wrote them? +
No. The AI reads the actual review and responds to specific details the customer mentioned — not a generic template. You also set your preferred tone (warm and friendly, professional, or casual) and can add a few words describing your style. Every reply is calibrated to sound like you wrote it. If it does not feel right, you can edit it or generate a new version before it goes anywhere.
Do I have to post every reply it generates? +
No. You review every reply before it goes live. You can edit it, regenerate a completely different version, or skip the review entirely. Nothing posts to Google without you clicking the Post button. You are always in control.
How does it handle negative or unfair reviews? +
During setup you tell us how you prefer to handle complaints — whether you want to apologise and offer to fix it, stay calm and invite the customer to contact you directly, or simply acknowledge and move on professionally. The AI applies that approach to every negative review. The responses are calm, non-defensive, and professionally worded. 56% of consumers have changed their opinion of a business based on how it responded to a bad review — a well-handled negative reply is one of the highest-trust signals you can send.
Is my Google account safe? +
Yes. We use Google's official OAuth login — the same secure standard used by every major app that connects to Google. We never store your Google password. We only request access to your Google Business Profile reviews, not your email, calendar, or any other Google product. You can disconnect your account at any time from your settings page and our access is immediately revoked.
What happens when I hit my monthly reply limit? +
You will see a notification when you are approaching your limit. When you reach it, you can upgrade to the next plan with one click — your usage carries over immediately. You can also choose to wait until the 1st of the next month when your count resets automatically.
Does replying to reviews actually improve my Google ranking? +
Yes — review engagement is one of Google's local search ranking factors, accounting for approximately 10% of your local ranking signals. Businesses that respond consistently to reviews outrank competitors with similar ratings who do not respond. It is one of the most effective and underutilised local SEO actions available to small business owners. Own The Reply makes it something you actually do consistently rather than something you mean to do.
Can I use this if I manage multiple locations or client accounts? +
Yes. The Growth plan supports up to 3 locations and the Agency plan supports up to 20 locations with a white-label dashboard — meaning you can manage client accounts under your own brand. Many marketing agencies use the Agency plan to offer review management as a service to their local business clients.

Your reputation.
Your words.
Your reply.

Join the 5% of businesses that respond to every review. Start your free 7-day trial today — no credit card, no commitment, no catch.

Start free — 7 days free Read the FAQ

No credit card required · Cancel any time · Takes 60 seconds to set up